Cookie Policy
This Cookie Policy explains how Loanspark LLC ("Company," "we," "us," and "our") uses cookies and similar technologies (including browser local storage) to recognize you when you visit our website at https://loanspark.com (the "Website"). It explains what these technologies are, which ones we actually use, and how you can control them.
We keep this list narrow on purpose. Only strictly necessary cookies load by default. Analytics and marketing technologies stay off unless you turn them on, and you can change your choice at any time. We do not use cookies for third-party advertising.
What are cookies?
Cookies are small data files placed on your computer or mobile device when you visit a website. They're widely used to make websites work, to make them work more reliably, and to help site owners understand how a site is used. Some of the technologies described below use browser local storage rather than traditional cookies, but work the same way and are covered by this policy.
Why do we use cookies?
We use a small number of first- and third-party cookies and similar technologies for three purposes:
- Strictly necessary — to deliver and secure the Website, run our scheduling tool and webinar sign-up form, and remember your cookie choices. These are always on.
- Analytics (optional) — to understand, in aggregate, how visitors find and use the Website so we can improve it.
- Marketing (optional) — to identify visitors and the companies they work for so our team can follow up.
Analytics and Marketing are off until you allow them. Each is described in more detail below.
How we ask for your consent
When you first visit, a banner lets you accept all, reject all, or choose by category. Until you choose, only strictly necessary cookies are used. We store your choice in the cc_cookie cookie for about six months and then ask again. We will also ask again if we change the categories of technology we use.
You can change your choice at any time with the Cookie preferences link in the footer of every page. If you withdraw consent for a category, we delete the cookies that category set on loanspark.com and reload the page so those tools stop running.
If your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out of Marketing: RB2B will not load, even if you choose “Accept all.” Analytics still follows the choice you make in the banner.
Types of cookies we use
The tables below list the cookies and similar technologies used on loanspark.com as of the date at the top of this policy.
Strictly necessary cookies (always on)
These cookies are required for the Website to load, to stay protected against bots and abuse, and for our scheduling tool and webinar sign-up form to work. They cannot be switched off.
| Name | Purpose | Provider | Service | Type |
|---|---|---|---|---|
| _cfuvid | Distinguishes trusted visitors from bots as part of our security and rate-limiting protection. | loanspark.com | Cloudflare | HTTP Cookie (session) |
| cc_cookie | Remembers your cookie choices: the categories you allowed, when you chose, a random consent ID, and the version of these settings. | loanspark.com | Loanspark | HTTP Cookie (182 days) |
| __cf_bm | Bot protection for our scheduling provider. Set when the cal.com scheduling script loads on pages with a “Book a Demo” or similar button. | cal.com | cal.com (Cloudflare) | HTTP Cookie, third-party (30 minutes) |
| cal.com session cookies | Manage your scheduling session inside the booking pop-up. Set only when you open it. | app.cal.com | cal.com | HTTP Cookie, third-party |
| JSESSIONID, zalb_* | Serve the CAPTCHA on our webinar sign-up form. | crm.zoho.com | Zoho CRM | HTTP Cookie, third-party (session) |
Our site is served through Cloudflare (our CDN and security provider) and built and hosted on Webflow. Both may set a small number of additional first-party cookies needed purely to deliver and secure the page; none of these are used to track you across other websites. On pages with a scheduling button, the cal.com script loads with the page so the booking pop-up is ready when you click; the booking widget itself loads only when you open it. cal.com and Zoho set and control their own cookies; see cal.com's Privacy Policy and Zoho's Privacy Policy for details.
Analytics cookies (optional, off by default)
We use Google Analytics 4 to understand aggregate traffic and usage patterns, and Zoho’s web form analytics to measure how our webinar sign-up form is used. These load only if you allow Analytics.
| Name | Purpose | Provider | Service | Type |
|---|---|---|---|---|
| _ga | Distinguishes unique users for Google Analytics reporting. | loanspark.com | Google Analytics 4 | HTTP Cookie (up to 2 years) |
| _ga_XDNDV7TNMB | Persists session state for Google Analytics 4 reporting. | loanspark.com | Google Analytics 4 | HTTP Cookie (up to 2 years) |
| Zoho form analytics cookies | Measure views and submissions of our webinar sign-up form. Used only on the webinar page. | loanspark.com | Zoho CRM | HTTP Cookie |
Marketing (optional, off by default)
If you allow Marketing, we use RB2B to identify visitors and the companies they work for, which can include matching your visit to your professional (LinkedIn) profile, so our team can follow up. RB2B does not load if your browser sends a Global Privacy Control signal. Our Privacy Policy describes the information RB2B may provide to us.
| Name | Purpose | Provider | Service | Type |
|---|---|---|---|---|
| _reb2buid | Identifies your browser to RB2B so that repeat visits can be recognized. | loanspark.com | RB2B | HTTP Cookie and Local Storage |
| Other RB2B identifiers | RB2B may store additional identifiers to recognize your browser. | loanspark.com | RB2B | HTTP Cookie or Local Storage |
RB2B sets and controls these identifiers; see RB2B's Privacy Policy for details.
Technologies we no longer use
We previously used Webflow Optimize, powered by Intellimize, to run on-site experiments and personalize page content. We stopped using it in October 2026. If you visited before then, your browser may still hold local storage entries beginning with “intellimize_”. We no longer read or update them, and you can remove them by clearing site data for loanspark.com in your browser.
How can I control cookies?
You can control cookies in the following ways:
- Cookie preferences — use the banner when you first visit, or the Cookie preferences link in the footer of any page, to accept or reject Analytics and Marketing at any time.
- Global Privacy Control — if your browser sends a GPC signal, Marketing stays off.
- Browser controls — every major browser lets you block, delete, or be notified before a cookie is set. See the links below.
- Google Analytics opt-out — install the Google Analytics Opt-out Browser Add-on to stop your data from being used by Google Analytics on any website.
Blocking strictly necessary cookies (like Cloudflare's security cookie) may prevent parts of the Website from working correctly.
How can I control cookies on my browser?
The following is information about how to manage cookies on the most popular browsers:
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page periodically to stay informed.
The date at the top of this Cookie Policy indicates when it was last updated. For more on how we handle personal information generally, see our Privacy Policy.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please contact us at: